Google Veo (Flow) vs Luma (Dream Machine)
AI Video prices verified 2026-06-10Pricing & plans compared head-to-head — every number below comes from the official pricing pages, not third-party listicles.
Quick verdict
💸 Google Veo (Flow) has the cheaper paid entry point: $19.99/mo vs $25/mo — you save $5.01/mo.
📐 Real unit cost: Google Veo (Flow): $0.03–0.50 per second of video (API) · Luma (Dream Machine): n/a
🎯 Pick Google Veo (Flow) if: Users already paying for Google One/Gemini who want strong video generation bundled with storage and Gemini Pro.
🎯 Pick Luma (Dream Machine) if: Teams that want one subscription covering multiple AI models (Luma + third-party) with agent workflows.
Entry prices are each tool's lowest advertised per-month rate — billing terms (monthly vs annual) differ by tool. The plan tables below show both columns.
Google Veo (Flow) plans
| Plan | Monthly | Annual (per mo) | Included | Key features |
|---|---|---|---|---|
| Google AI Pro | $19.99 | — | 1,000 Flow credits/mo | ~100 Veo 3.1 Lite or ~10 Quality videos · Gemini Pro access · 2TB storage |
| Google AI Ultra | $99.99 | — | Up to 25,000 credits/mo on top tier | Full Veo 3.1 with audio · Top tier $200/mo with 20x Pro limits |
Note: Developers can use per-second API pricing instead ($0.03-0.50/sec by tier).
Try Google Veo (Flow) → Full Google Veo (Flow) pricing
Luma (Dream Machine) plans
| Plan | Monthly | Annual (per mo) | Included | Key features |
|---|---|---|---|---|
| Plus | $30 | $25 | Credit-based per generation | Luma + third-party image & video models · Guest collaborators · Commercial use |
| Pro | $90 | $75 | 4x usage with Luma Agents | Everything in Plus |
| Ultra | $300 | $250 | 15x usage with Luma Agents | Everything in Pro |
Note: Annual billing saves ~17-20%.
Try Luma (Dream Machine) → Full Luma (Dream Machine) pricing
Quality signals — what authoritative sources say
Google Veo (Flow)
No reliable third-party review score published for this tool yet — we don't invent scores to fill the gap.
📊 Veo 3.1 ranks #4 in the Artificial Analysis Image-to-Video arena (with audio)
💪 Native audio generation plus the Google ecosystem (Photos, Flow, Gemini) in one subscription
Luma (Dream Machine)
No reliable third-party review score published for this tool yet — we don't invent scores to fill the gap.
💪 One subscription covers Luma plus third-party models — useful if you switch models often
⚠️ Trustpilot reviewers report slow support responses and subscription-management friction
Quality data aggregated from G2, Trustpilot, and the Artificial Analysis Video Arena, checked 2026-06-10. We don't publish our own scores — only sourced, dated third-party signals. Methodology
Watch out for
Google Veo (Flow)
⚠️ Veo access is bundled, not standalone — you're buying the whole Google AI plan. Ultra recently restructured ($249.99 → $99.99 entry with a $200 top tier).
Luma (Dream Machine)
⚠️ Third-party comparison sites list outdated Luma prices — current entry is $30/mo, not $23.99.